Book Chinese Online Store

Widening Out In Language Bookstore Offerings

The stock in even general-interest book chinese online store varies widely from store to store. "The independent stores are very much in tune with the local community," "Their buying patterns are not done centrally in some other part of the country. They have their fingers on the pulse of their constituencies in a different fashion. "

That's true of Fahrenheit 451, says customer Gary Ruelas, a Laguna Beach psychologist who visited a book chinese online store recently intending to buy one book and ended up with three. "It's like the books are calling our names. It's a dangerous place," he says. "They seem to know what books I like. They read my mind," said Donna Crowell, a Laguna Beach clinical social worker.

It's no accident that the store's inventory closely mirrors the buying habits of its clientele. Each time a customer places a special order for a book, staff members order an extra copy for the bookstore's shelves. "I think it would be boring if I ordered all the books," says Dorothy Ibsen, co-owner of the store.

Charlotte Gellis, owner of the Dana Point Bookstore, says it pays to stay in touch with the community. "Books are not cheap anymore," she says. "If you recommend a book that costs $ 25, you'd better be sure it's a really good book or they're going to love it. If you live in the town with them, they know where you are."

At Courtyard Books, Morales has taken a novel approach to stocking his shelves. A professor in the Spanish department at the University of California, Irvine, he's followed a hunch that his customers will buy foreign-language literature.

"We ordered basically the classics, the better-known writers in Latin America," he said. "But eventually we will be carrying books in French, German, Portuguese and possibly some other languages. "

But looks can be deceiving. With some 16,000 volumes of mystery, sci-fi and fantasy, the Book Carnival is a mecca for Orange County fans of the genres and has a hard-earned reputation that now extends to New York publishing world.

"I can remember when one New York publicity person asked, 'Can the author make it to your store from San Jose in a couple hours?" said Pat Thomas, who last year scheduled 57 author appearances at the store in Orange. Booksellers will tell you that what sets the independent stores apart from the chains is that personal touch.

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